Shirobara dairy factory offers visitors a sweet taste of Tottori Prefecture

2025/06/24

When traveling in Tottori Prefecture, you're likely to see a lot of dairy products in adorable retro packaging labeled "Shirobara Milk." Locals are very familiar with Shirobara (White rose) -- the milk is served with school lunches in all elementary and junior high schools in the prefecture. I visited the factory where it is produced to find out the secrets behind its delicious taste.